February 2025-May 2025

Fzz5

Fzz5 is a tech startup aiming to develop a friendlier, more intimate form of social media for Gen Z. The app functions similar to applications like BeReal or Snapchat by doubling as a messaging app and social media feed. This application differs from the two by focusing on user mental health and genuine connection with their closest friends.

UI/UX Mobile

My Role

UI Designer and UX Researcher


Responsibilities

User Research, Wireframing, Prototyping, Information Architecture

The Problem:

Gen Z is weary of social media. 98% of them use social media on a daily basis, 63% of them say they want to take a detox from it. An application that departs from the toxicity of the standard model is needed.


The Goal:

Design an app that fosters genuine connection and benefits user mental health.

1. Understanding the User

We conducted our research through one-on-one interviews and surveys relating to AI features of the app. We wanted to discover what Gen Z females desired out of their online social lives and what could be improved. We found that the majority of users are interested in an app that will allow them to express themselves and build meaningful relationships without feeling exposed or pressured to share only the “perfect” aspects of their lives, such as in BeReal or texting. Our focus then steered to an app that fostered few, close connections instead of many, general ones.











2. Starting the Design

Digital Prototype

As I was entering the project as it was already underway, but lacking a UX/UI designer, my first step was to map out the app as it currently was, then my redesign. You can view both parts of the process in the Figma prototype close by.

Digital Prototype

As I was entering the project as it was already underway, but lacking a UX/UI designer, my first step was to map out the app as it currently was, then my redesign. You can view both parts of the process in the Figma prototype close by.

3. Refining the Design

Digital Prototype

As I was entering the project as it was already underway, but lacking a UX/UI designer, my first step was to map out the app as it currently was, then my redesign. You can view both parts of the process in the Figma prototype close by.

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